Nmobile payment technologies and business models pdf marketing

Simply providing a shop with a contactless pos seems really poor and can be not enough for a widespread adoption of m payment. Lucas partlow, chief marketing officer lucas is a senior studying marketing and finance. The contactless payment council has considered four different business models for mobile payments deployment and surveyed key industry stakeholders on critical ques. Service scenarios and business models for mobile commerce. Finally, good communication and a critical mass of customers are essential for the services. The result is that there are now well over 750 payment systems throughout the worldsystems that are constantly changing due to new technology or government regulations. The usage of mobile payment apps increased from a % in 2014 to a 70% in 2017 in the us.

Business plan for the implementation of an mpayment app in the. The evolution of business models and marketing strategies. Here, each mobile phone is used as the personal payment tool in connection with the remote sales. The carrier provides the mobile payment application to the customer. Payment methods report 2019 european payments council. Technology, theory and applications addresses issues pertaining to the development, deployment, and use of these applications. With this being said, there are six bankable business models that produce the most revenue for mobile apps. According to the mobile payment forum, mobile payments are the transactions with a monetary value that is conducted through a mobile telecommunications network through diverse mobile users devices, such as cellular telephones, smart phones or pdas, and mobile terminals.

The mobile device continues to evolve and one trend thats finally picking up steam in the us is the act of making and accepting payments via mobile payment systems. Business models that have succeeded and business models that have failed international case studies. It includes an overview of the core technologies enabling mobile commerce and mobile payments. Mobile payment emerging business model scenarios secure. Business model and mobile marketing strategy of online to offline. The four mpayment business models will be described in the following subsections. Carrier dominance model in this model, the carrier is responsible for all the roles across the value chain, i. In this project, i present a product extension an extension on the existing mobile payment technologies and modules through the incorporation of a multichannel ussd, nfc,2d barcode fid, wap enabled mobile payment system with multiple payment gateway integration online. It is essential to consider both advantages and disadvantages of using mobile technology in business.

The evolution of business models and marketing strategies in. Mobile payment demand, business models, services and regulatory. New sales and distribution models in mobile financial services. Cooperation models for the development of mobile payment solutions in this section, we study different cooperation models between the key players that could be involved in mobile payment solutions. Though a number of proven m payment technologies are available in the business to business market, the real issue of m payment technology adoption is currently being faced by almost all m payment service providers constance, 2001. Towards the end of the guide there are a few more advanced topics that are more. The industrial marketing and purchasing imp group has a long tradition of. Jun 09, 2016 types of business models for mobile application development by mantra malhotra june 9, 2016 august 28, 2019 0 one of the most difficult tasks you have to face as a mobile app based company is to think about how to make money with your mobile app. The business model of mobile wallet companies is the exact same as payment gateway business model. Different countries have adopted different technologies and business models based on their own realities, which leads us to the question whether or not mpayment would be viable in china.

When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time and locationsensitive information so that they can get what they need exactly when they need it. Now i am going to talk about the emerging business models in the mobile payment space and. Business models for nfc based mobile payments journal of. This report provides analysis and forecasts of the emerging mobile payments market using the latest market data, consumer survey results, and briefings with key industry players. Mcx produces the currentc app, which provides a dedicated payment solution.

Led by technology and marketing specialists, retailers. Business model is a very comprehensive topic covering many aspects from all industries. Types of business models for mobile application development. Mar 25, 2007 mobile payment value chain and business models slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Business models and marketing a business model can be defined as the method by which.

Finally, a conclusion is provided that addresses the digital revolutions impact on the future of the music and other mediarelated industries. We are now in the dawn of the mobile commerce revolution, complete with multisided battles, intense competition, and a hardfought pursuit to define the future. Types of business models for mobile application development by mantra malhotra june 9, 2016 august 28, 2019 0 one of the most difficult tasks you have to face as a mobile app based company is to think about how to make money with your mobile app. If your website does not work well on mobile, its unlikely that consumers will continue to shop on it and make a purchase. B2c services for business purposes permit business users to use a b2c service for business purposes. Research report on stakeholder perspectives page 5 as a result, the mobile payments 3 landscape continues to evolve with various business models emerging worldwide. However the predominant focus has thus far been on defining and classifying business models.

Mobile payment is a part of the mobile transactions and is catching the imagination of a lot of people. China has the worlds largest mobile subscriber base. Simply providing a shop with a contactless pos seems really poor and can be not enough for a widespread adoption of mpayment. Mobile technology is indispensable in the modern workplace. Mobile payment technologies and associated business models. Fundamentals of global payment systems and practices. Some business models are structured to build revenue right away without a real focus on user retention, while others aim to create a large number of downloads initially that will produce profit later. May 02, 2012 due diligence when selecting a partner is key. The purpose of this paper is to provide corporate treasury professionals with. Doctoral thesis in information and communication technology. Business among the business service scenarios, a distinction has been made between scenarios that allow b2c scenarios to be adapted to a business context, and pure business scenarios that need integration into the internal system of the company. We will discuss the three core business models for mobile money, but as the field develops, joint ventures are becoming more common 3.

But technology has advanced the tools and tactics that we can use. About the editors eepeng lim is an associate professor in the school of computer engineering, nanyang. Sepa is creating several major challenges for players across the value chain, especially scale, reach and compliance. Mobile payments are already very common in other parts of the world where less infrastructure friction read. Modeling the market adoption of mobile payment solutions. If you continue browsing the site, you agree to the use of cookies on this website. In the last post, i had discussed the consumer issues. Most successful app revenue models for your mobile app.

This is clear evident from the number of comments i got on my last post mobile payments will the consumers adopt it. Get uptodate research and data on hot business trends. Business model and mobile marketing strategy of online to. Value for consumers is then assumed to drive adoption, use and loyalty to retailers mobile marketing applications, and then affect recruitment and loyalty to the firm. With the new technological advancements in mobile phones and devices, the world has suddenly become virtually borderless for businesses and mobile marketing agencies looking to promote. Due to its versatility, it offers a range of benefits, but also comes with considerable risks to the business. Jistem journal of information systems and technology management vol. Nfc, mobile payment, mobile wallet, business model. Different countries have adopted different technologies and business models based on their own realities, which leads us to the question whether or not m payment would be viable in china. Based on the above there are some concerns that require discussion.

Mobile payment value chain and business models slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Exploring the payments value chain in response to this trend, domestic players in several countries are merging to create bigger organisations capable of competing against mutlinationals. Lets look at some of the advantages payment banks enjoy this is not just restricted to the banks in india, but also in uk and ot. Mobile marketing is the art of marketing your business to appeal to mobile device users. Most successful app revenue models for your mobile app dot. Following are some of the business models that provide access to existing payment services of credit and debit cards and bank accounts over the mobile phone. Here, each mobile phone is used as the personal payment tool in. Like many other new emerging businesses, mobile business possesses the characteristics of innovative technologies, critical mass of.

Pdf designing business models for mobile payment services. The mobile payments landscape and its opportunities. In any payment mechanism, the key entities of the value chain are merchants accept payments from the consumers by reading the card at the point of sale pos machine. Only one merchant cited marketing specifically, offering coupons as a primary. Thus payment wallets make money the exact same way as payment gateways do with an additional stream of income by keeping money stored on a unique customer id i. Advances in mobile commerce technologies serves as an introduction to mobile commerce with emphasis on both theory and application. Payment market is a large and profitable segment for retail banking. He leads the marketing and sales functions, managing the companys short and long term marketing and sales strategies. Get access to hubspot s most popular marketing resources. Little attention has been paid to the way the various elements of a business model are and have to.

Revenue models and market strategies report provides a comprehensive examination the nascent mobile payments market opportunity to help executives make informed strategic. Business models for mobile payment services long version i. Find training and consulting services to help you thrive with hubspot. Technologies and business models this report provides analysis and forecasts of the emerging mobile payments market using the latest market data, consumer survey results, and briefings with key industry players. Mobile commerce, also called mcommerce or mcommerce, includes any monetary transaction completed using a mobile device. Mobile marketing introduction this guide is an overview of how you can promote your business to mobile phone users using various mobile marketing techniques. I agree with reena saxena that the model is still in the process of evolution. Gprssms payment payment by general packet radio service gprs6 or short message service sms is. Paydiant, which was taken over in march 2015, develops things such as payment technology for retailer apps. As a result, the mobile payments3 landscape continues to evolve with various business models emerging worldwide. About the editors eepeng lim is an associate professor in the school of computer engineering, nanyang technological university ntu, singapore.

There are essentially four models in mobile payments. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time and locationsensitive information so that they can get what they need exactly when they need it, even if theyre on the go. Mobile payment will come off as isolated, incoherent, and scarcely useful if it isnt inserted into an overall mobile marketing strategy. Take courses on the latest business trends, taught by industry experts. The effects on consumer adoption of cost, security, and targeted marketing are less clear and will depend on which mobile technology is used and how it is implemented.

Chris fox jeanpaul satre once said history could be viewed as if one were looking out the back of a moving car. Multiple payment models have evolved as a result of the boom in mobile phone services. Sep 06, 2017 some business models are structured to build revenue right away without a real focus on user retention, while others aim to create a large number of downloads initially that will produce profit later. It is an advancement of ecommerce, enabling people to buy and sell goods or services from almost anywhere, simply using a mobile phone or tablet device. Corporate social esponsibility emerged as a key component of such. Though a number of proven mpayment technologies are available in the business to business market, the real issue of mpayment technology adoption is currently being faced by almost all mpayment service providers constance, 2001. Skill level the majority of the topics in this guide are suitable for anyone who has basic pc knowledge. The revenues an issuing bank could collect from marketing companies. Existing literature on business models is extensive 1,16,21,26,32. Mobile payments, mobile ticketing, business model, stof, service provider. New technology trends affecting the mobile marketing industry.

Introduction to mobile marketing mobile marketing defined. Now i am going to talk about the emerging business models in the mobile payment space and the pros and cons of each of the model. The objective of this book is to provide a single source of uptodate information about mobile commerce including the technology hardware and software involved, research on the expected impact of. Mobile payment systems enable customers to purchase and pay for goods or services via mobile phones. Mar, 2016 the business model of mobile wallet companies is the exact same as payment gateway business model.